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Exhibition Project
This is an unofficial, demonstrative project only
RaceTrac & Citizen Watches are completely unaffiliated with this project
An Unlikely Collab
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RaceTrac and Citizen Watches have a lot in common. They were both trailblazers in their industries, introducing unique innovations that would become industry standards.
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To drum up hype for this collaboration, RaceTrac and Citizen wants to set up a temporary pop-up along the famous Interstate 75 that runs through the American Southeast. To keep things simple, the pop-up layout is based within two repurposed shipping containers. The design takes into account disability access and the premium (but not luxury) status of RaceTrac and Citizen Watches.
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After analyzing the brand images of both RaceTrac and Citizen, ideas where sketched up about how the pop-up exhibit would be laid out. The sketches were given a 3D form in SketchUp, then refined and rendered in Twinmotion.
