RaceTrac and Citizen Watches have a lot in common. They were both trailblazers in their industries, introducing unique innovations that would become industry standards.

To drum up hype for this collaboration, RaceTrac and Citizen wants to set up a temporary pop-up along the famous Interstate 75 that runs through the American Southeast. To keep things simple, the pop-up layout is based within two repurposed shipping containers. The design takes into account disability access and the premium (but not luxury) status of RaceTrac and Citizen Watches.

After analyzing the brand images of both RaceTrac and Citizen, ideas where sketched up about how the pop-up exhibit would be laid out. The sketches were given a 3D form in SketchUp, then refined and rendered in Twinmotion.